Toronto, ON- August 8, 2008 – Pressure (www.pressure.org) and MMA Canada Inc. (www.mmacanada.net)
announced today that both companies have signed a partnership agreement
under which Pressure will acquire privately held MMACanada.net, the
leading Canadian provider of on-line content for the sport of mixed
martial arts. Terms of the transaction were not disclosed.

MMACanada.net, based in Toronto, is a formidable addition to
Pressure’s business strategy. The acquisition will extend Pressure’s
machismo marketing capabilities and further it’s reach of the 18-35
demographic. MMACanada.net is not only the fastest growing website
dedicated to mixed martial arts in Canada, but also prides itself in
being the #1 source for Canadian mixed martial arts content. With their
up to-date interviews, event coverage and exclusive content, it is the
most dedicated mixed martial arts media site in Canada.

Pressure will build upon MMACanada.net’s customer and business
relationships will maintain all of its current operations and staff.
MMACanada.net averages 750,000 hits per month. Pressure’s intent is to
inject the company with state of the art equipment, expand the content
to cover global MMA news, expand the site’s reach beyond Canadian
audiences, as well as provide enhanced technology for easy access on
multiple platforms. These efforts are all designed to take the most
popular site in Canada and create global recognition with the ultimate
goal of supporting the growth of the MMA industry in Canada.

“The addition of MMACanada.net will allow Pressure to further bridge
the gap between business and the sport of MMA. Pressure’s vision was
always to support mixed martial arts in Canada,” said Barron Lau, CEO
and Creative Director of Pressure. “MMA Canada’s contacts, information
sources and site visitors all complement Pressure’s business
capabilities and extend our ability to deliver compelling marketing
services to enterprise clients. MMACanada.net delivers a rich on-line
experience, exclusive content, and provides a home for all Canadian
events and promotions. These competitive differentiators have led many
sports fans to choose MMACanada.net as their portal of choice for
Canadian based MMA content. This acquisition will continue to
strengthen Pressure as the leading agency in male-oriented lifestyle
marketing.”

“This is a milestone for our company, and we look forward to growing
as part of Pressure,” said Charles Ruocco, President of MMA Canada Inc.
“Pressure’s network, scale, creativity, structure and customer
relationships make it the ideal partner for MMACanada.net to grow. Our
combined teams will create exciting growth opportunities for
MMACanada.net, our on-line visitors, and all our employees.”

About Pressure

Pressure is a creative design studio founded in 1999. Formerly known
as DIG (Digital Impressions Group), their mandate is to provide
creative design and execution within all media formats. The studio
differentiates itself by their progressive attitude and designs that
speak to the machismo lifestyle. Pressure serves all industry verticals
that have a need to strengthen their brand and get plugged into that
lifestyle, with particular focus on the MMA industry, sports, fashion
and entertainment.

About MMA Canada Inc.

MMA Canada Inc. was founded in 2005. The company is the founder of
mmacanada.net and a pioneering member of the MMA industry in Canada.
The company is committed to providing unbiased coverage of the
personalities, politics and business of the sport of MMA.

Media Contact:

Alda T. Lo

Per Sway Public Relations

Direct: 647-234-2532

Email: alda.lo@persway.ca